PROJECT: Branding
ROLE: Visual identity, look and feel

Legacy is a team of seasoned financial advisors whose advice-first approach targets what is fundamentally most important to the individual. They are authentic to the core and I was honoured when asked to design their brand identity from the ground up.

Along with an advice-driven process, they also have strong beliefs in transparency and continuity, which I wanted to highlight in their branding.

The emblem is a geometric depiction of the infinity symbol, which I believe stands for legacy in the sense of ever-lasting and continual impact. The sharp angles speak to the company’s sincerity, and the warm gold tones are indicative of heirlooms, passed down through generations, and of the pride one takes in their accomplishments.