Lenor

Project: Event design
Role: Design and production

With the launch of Lenor’s new in-wash scent booster designed specifically for activewear, I produced a larger-than-life Instagram-worthy event to engage media and influential figures in the sports and fitness community. The aim was to not only showcase the product's benefits but also to create an unforgettable experience that resonated with the target audience.

Working with one of our large-format print specialists, I developed an immense prop to reflect the products newly super-charged pack design. The design featured LED lights to radiate against the industrial backdrop of the REBEL1 fitness centre in Broadgate, London.

The event upgraded a spin class by decorating the venue with Lenor branding, showing animated graphics during the class, and sending out a high-quality press release to reassure cyclists they can break a sweat and still look great doing it