Liquid IV

Project: FMCG POS
Role: Art direction and design.

For the UK launch of Liquid IV - I developed POS brand-blocking concepts for the arrival of their hydration sachets for Sainsbury’s and Boots.

The various touch-points included bay and end cap displays, as well as floor vinyls, wobblers, and engraved water-bottles to accompany the ‘hydration station’ - a built-in water dispenser to use alongside on-the-go sachets.